GENERAL's story begins in the Brown Buildings - Scarborough , Ontario . Growing up in this rough environment, GENERAL absorbed and thrived in his urban atmosphere. Although conditions with his family and peers were often chaotic, GENERAL's tenacious mindset kept him focused and deterred from being swallowed up by the concrete streets. Instead GENERAL's inquisitive mind journeyed into pursuing the art form of music.

Largely due to a family with love for many musical forms including Soul R&B and reggae, music transcended into GENERAL's heart and from a young age he knew he was destined to create and entertain.

He found his first love in hip hop. Getting inspiration from artists such as LL Cool J, EPMD, Ice T, KRS-ONE, NWA, Intelligent Hoodlum (Tragedy Khadafi), Heavy D, RUN DMC, Rakim and Big Daddy Kane, GENERAL started out freestyling with peers in the school yard at the age of nine. Being the autonomous and intelligent young man he was, he formed his first hip hop group called YBLS (Young Black Legal and Smooth) at 13 years old.

Pursuing his solo career in 1995, the name GENERAL was a logical title to illustrate his persona: a born leader, strong willed, courageous, dedicated and empathetic.

Rare is it to hear and relate to an emcee that speaks truly from his heart. GENERAL's lyrics express what he sees, feels and relates to. His songs exemplify the person he is, inside and out, “If you want to know me, just listen to my songs”, GENERAL reflects. GENERAL's repertoire speaks on topics including his youth, growing up with his mother, the streets, politics and the love he has for women. Filled with sincere, passionate and prolific lyrics GENERAL was recognized for his songwriting talent as a finalist in the 2005 International Songwriting competition.

Not only does GENERAL have a talent for music, he extended his love for the art form into creating his own entertainment company called BORN HUNGRY ENTERPRISES . BORN HUNGRY ENTERPRISES is a record label and clothing company that sets to establish itself as a leader in the Canadian music industry. “It dawned on me one day that growing up I was always hungry because I had no time eat.. .sometimes there was nothing to eat . That's how it's always been for me, I've always been hungry. It's a mentality; kinda like a way of life", GENERAL says about the meaning of BORN HUNGRY. GE NERAL has been on the move ever since. He has performed in excess of 50 times in the past few years making a name and building a fan base. Locations include the Greater Toronto Area, Ottawa , Hamilton , Belleville , Kitchener , Windsor and New York .

GENERAL has released four independently released albums including a 12” vinyl EP “Do 4 Self” (2003). His songs “Luv me or Leave Me” (2002), “Come On (2004), “Tha Block” with Jermain Maxwell and Marcus Kane (2005) and “HEY” featuring Lindo P have received commercial radio rotation on FLOW 93.5 FM and Kitchener's THE BEAT 91.5 FM. GENERAL has been recognized for his talents as a finalist in FLOW 93.5 FM 2004 Soul Search Competition, one of nine participants in UMAC's Songwriter's Lab and was a finalist in Just Entertainment's Demo Contest in 2005.

In July 2003, GENERAL put out the long awaited, highly anticipated vinyl EP “DO 4 SELF”. The EP received rave reviews from local and national college DJ's across Canada including getting charted and played on DJ Premier's Future Flavas Show and on POWER 105.5 FM in New York City . Released and distributed through Born Hungry Enterprises, this EP made its way on an excess of 300 DJ's nation wide.

GENERAL has his own original style. When asked to describe his style he says, “I don't like to say I rhyme with any particular style because then I'd be putting limitations on myself. All I do is put my thoughts in rhyme. Whatever is on my mind at the time, I write it in rhyme.” This is why GENERAL would prefer to be called a lyricist. GENERAL continues to excel at his craft laying down quality lyrics over premium production creating an original sound and style. Lot 's more to come from GENERAL – keep listening…